Archive | Ad Master Plus

18 April 2016 ~ 0 Comments

Why Some Things are Difficult

5 Years ago to the day I created Ad Master Plus.

Everyone told me I was making a mistake, they told me it wouldn’t work.

Sometimes being told something won’t work, is the motivation we need to succeed.

I think one of the main reason’s why it DID work, was simply because everyone told me it couldn’t, but I still believed it anyway.

To cite Seth Godin’s blog post Galvanized:

“When George Martin first met the Beatles and became their producer, he liked their sound and their energy, but he didn’t think they could write songs. So he licensed a song, handed it to them and had them record it. John and Paul hated doing this, so they asked if they could write one. That became their first hit. Faced with opposition and competition, they became better songwriters.

Sir George didn’t think much of Pete Best, their drummer, and he said so. He wanted to hire session musicians as drummers. Faced with a loss of cohesion and control, John, Paul and George took action, fired Pete, found and hired Ringo.

George didn’t think there was a chance this Ringo guy was any good, so he had a session musician sit in for the first recording. Ringo brought his A game on the next track and that was the end of session musicians sitting in.”

Embrace Challenges as Opportunities

It comes as no surprise that med school is hard.

Of course getting into Harvard School of Law is not an easy task.

These tasks are long, and difficult, yet those who complete them are rewarded with careers in the highest paying jobs in the world.

When I started my first business it took me two years to make any money, but once I did, it has created a generous stream of income for nearly half a decade.

Things are difficult, they are challenging.  You will face obstacles, hurdles, critics and slander.

If anyone could spend $20 a month for an internet connection, and use google to learn to be a Lawyer, an attorney wouldn’t be able to charge you hundreds of dollars an hour for their time and knowledge.

If you could take a class on Udemy and learn to give heart bypass surgery, the world would have no need for skilled surgeons.

The fact that things are difficult, that they are challenging, is why they are so valuable.

Screw the critics, to hell with the naysayers.  The truth is that you can do it, find out why, focus on your end goal.

When it gets difficult, when it gets hard, remember that those are the moments that everybody else quits.

The challenges and difficulties, the things that keep you awake at night wondering if you’ve made a huge mistake… those are just steps, part of the process, and signals of a greater reward for those who persevere.

When you’re ready to start your business, start here.

Continue Reading

11 April 2016 ~ 0 Comments

It won’t work

Growing up, I was never very popular.

I got picked on, like I think many people, for just about everything you can imagine.

I didn’t made friends very easily, because, frankly, I didn’t like very many people.

Everything felt so superficial, fluffy, and fake… of course I didn’t know those big of words then, but the feeling was the same.

I was always a bit of an outcast, a loner.

My parents worked very hard for me and my brother, which meant we often spent a lot of time at home by ourselves growing up.

My brother was very involved in Tae Kwon Do, something that took a significant amount of time and attention for our family, while I stood on the sidelines, running through the bleachers, mostly by myself.

Middle School wasn’t much different, and it wasn’t until High School that I finally found some other weirdos like myself to call friends.

When I got my first job, I was often questioned by my superiors.. I didn’t like to ask for permission, I never really had to before because I was most always on my own.

I would get an idea on how to make something better, and I would do it.

The people who’s job it was to check the checklists, weren’t very fond.. what I was doing wasn’t in their guide book.

Eventually they learned to just let me do it, the funny thing about business is that you only time you really need to follow their rules, is if the opposite doesn’t work.  When you increase productivity and sales, they stop questioning it and learn to turn the other cheek pretty quick.

When I started my business, nothing was different.

There was no shortage of people telling me I was doing it wrong, and maybe I was — but experience is something that cannot be taught, told, or yelled.

They told me I was wrong, they told me it wouldn’t work, they constantly criticized and critiqued my every action.

It’s ok though, by then I was used to being made fun of.. it didn’t really matter what they thought of it, it was my business, my experience, my life.  Not their’s.

It’s funny, looking back now.  I was told how I was doing everything wrong, then I was told how it wouldn’t work.

Then all of a sudden people were taking credit, accusing me of copying them, stealing their ideas.. as though the work I was doing should have somehow been attributed to them, it was supposed to be their’s.

The same work that they said was wrong, the work that they said wouldn’t work.

Now people come to me and ask, “What should I do?”  “What Do I do?”  “How do I do it?”  “How do I make this work?”

I rarely reply.

The trick isn’t in talking, it’s to doing.

This month we celebrate Ad Master Plus‘ 5 Year Anniversary.

Everybody told me it was wrong, that it wouldn’t work… even today, 5 years later, when people try to accomplish something similar, those same critics say it won’t work, that it can’t work, that those things never work.

Except, of course, for when they do.

5 Years ago, Ad Master Plus did.  And it still does, today.

Continue Reading