16 November 2015 ~ 0 Comments

What are you waiting for?!

“The best time to start was yesterday, the second best time is now.

Whether you are trying to lose weight, get a degree, saving/investing money, or starting a business, think about how far you could have come, if you started a year earlier.

It would be like starting out a year ahead of everyone else, or depending on how long you’ve been putting it off, several years ahead.

That feeling you have right now? It’s called regret.


You always hear the story of Jill (or whoever your Jill is) that spent all of these years “developing their business” …how they went half a decade or more without making money.

This is always used as a story of inspiration and one of dedication, and on the surface, wow that’s persistent.. but the second thought is… WHY?!

Why did it take so long?

Here are some common reasons people like Jill end up in that position.

Waiting for the Perfect Moment

Waiting for the right time to focus on your business, or to start going to the gym, will guarantee failure.  There’s the obvious answer of “There will never be the perfect moment.” And while taken literally that is true, there is a lot more to it.

When you make a decision that NOW is NOT the right time, you’re creating not only an excuse to NOT do it, but you’re also creating a pattern of NOT doing it.. you’re exercising this part of this brain, building pathways to coming up with reasons to NOT do something.

If you don’t do it NOW, you’re even less likely to do it tomorrow.

Waiting for Funding

Just like waiting for the perfect time, waiting for funding is another dangerous trap. If you’ve lived into adulthood in modern society, you’ve discovered there is no such thing as a price cap.  There will always be more things to spend money on, and more potential expenses your start-up could incur.

The even bigger issue of waiting for funding — is actually getting it.  Companies spending 2-5 years developing a product, a community, and a rapidly growing business then destroying it 6 months in when the funding stops, hopefully someone is making an acquisition or merger offer, because all of a sudden they’ve destroy their entire market just by trying to come up with a quick buck.

One of the secrets nobody who sells something will tell you is that it doesn’t really take much money.  You don’t need a lot of infrastructure if you don’t have a lot of customers.  If you’re wanting to provide a service, you can do it “in-home” which means you don’t need any staffing or office, and can literally just do it all yourself with a car, cell phone, and laptop… an Internet business is even easier because you really just need a $12 a year domain name and a hosting account, which starting out you can get for under $20 a month.  The great thing about business is that the need for the infrastructure and employees and giant office building, don’t really come until after the demand does.  You don’t need a ton of money to start a business, because you don’t need many things when you are starting out.  For example, our Traffic Exchange Training will cost you $6 a month, if you  upgrade ..then $18 a month for an auto-responder and even with just that you’ll have the foundation and training in place to start generating revenue, you reinvest that revenue to generate growth… this way you are starting a business without having to have lenders, or equity, or trying to figure out how you’re going to keep your staff of 250 people when the investors stop investing money into it.

The side-project mindset

What stops most people from reaching their dreams… is really just the word… ‘dreams.’  Something that would be nice to do, but doesn’t seem realistic or essential.  Something that you’d like to do, but you do just enough to make it feel like you made progress… a couple hours a week.

Your dreams are not that project car in the garage that someday you hope to save enough to start restoring.. they are your life and they cannot wait.

One of my favorite things to say is “If you spend 8 hours a day doing something, you’ll learn how to make money doing it.”  Seriously.  The pet rock was a thing.  If you invest enough sweat equity, time, and problem solving skills into a project, you’ll come up with a solution.  Sure, you’ll come up with a lot of solutions that don’t work, but you’ll ultimately win.  There’s no way you can’t… seriously.. that’s a lot of time.

Someone will mindlessly go to work 8 hours for $9, $10, $11 an hour…. a full 40 hour work week for $500 that barely even covers their bills. Then they do their business on the weekend, or spend an hour every few nights.

When you want to really achieve something, you have to really act like it.

Live it, breathe it, eat it, drink it, sleep it.  Make it who you are, and success really is inevitable.

I have no science or statistics to back it up, nothing other than my personal experience, and what should come as common sense.

Think about anything you know — and how long it took you to learn it.  I bet it didn’t even take you 1 year to perfect the job you work at.  If you’re willing to spend 40 hours a week for an entire year to become perfect at your job, without a single guarantee that it will even still be there tomorrow, doesn’t it seem foolish that you would invest even a minute less than that in the things you ACTUALLY want to achieve?

So what do I do?

The main thing to focus on today is starting today.

Don’t wait until tomorrow.  The more practice you have at putting it off, the easier putting it off becomes.

Stop Making Excuses.  You don’t need permission, you don’t need funding, you don’t need a lawyer, an accountant, or a PHD.  You have to start.  If you don’t even know where to begin, then starting means researching the steps you need to take to start.  Write up your plans (Physically Writing is VERY IMPORTANT, I’ll leave the science for another topic, but even if you burn it or throw it away, the act of writing it is a huge step forward over just thinking about it).

You don’t have to know anything right now.. your first step can just be researching what those first steps are.. the thing that is important to do is to start.. and not just start, but to continue tomorrow, and the next day, and the next day. The grass is always greener where you water it, the more you focus on your success – the closer it will become. Go… Start.