01 September 2013 ~ 0 Comments

Unique or Repeat Views?

I always get people asking me about just getting unique views, and while my sites are very active and have a ton of members, and you do get a lot of unique views out of it, I have to always make the argument for the importance of Repeat Views.

The first thing you have to realize when you are advertising, is that people hate ads.  It’s in our nature to be instantly repulsed and annoyed by ads, that’s just our nature.  So if you are getting just unique views, you are NOT going to get results.  Period.  Track it for yourself, and you’ll see the same results.

You may get lucky in that what you are advertising has similar branding as someone else advertising it, or something else you are advertising, creating some familiarity and breaking down that barrier, but for the most part – you aren’t going to get a new signup the first time someone sees your ad.

The second major case for repeat ads, and one of my primary goals in my advertising campaigns, is top of mind advertising.  Coca Cola and other super-corporations that people always use as examples aren’t advertising in front of you every day to try and convert Pepsi drinkers.  Most people anymore never even made the decision of which Cola they prefer and it is passed down to them by their family.  The intent of their advertising is Top of Mind.  To remind you of their product and next time you are at the store, maybe you will buy it.

This is the same strategy I use in my advertising, one thing you have to remember is that in addition to New Signups, your EXISTING Referrals ARE surfing that Traffic Exchange too.  A little secret is that the largest sales items I’ve sold on any of my websites is  by members who have been long since inactive.  Members who vanish for 6 months or a year, then show up one day and purchase $500 in upgrades and advertising in one day, you’d be remarkbly surprised how common that is, and it’s not because I begged them to come back, but it’s because day after day, month after month, they are continuing to see my advertisements for the same products, constantly reminding them and proving to them the long term stability and activity of the product, these customers that return after long periods of inactivity actually make up for the largest volume of sales across my entire network.

Personally I try to aim for a Unique rate of about 10%-20%.  This means that I am getting a steady increase of new views, but also getting enough repeat views for my advertisements to become impactful, it not only takes a few dozen impressions to get a single person to even respond to your ad, but it can take another dozen to get them to take interest and actually start using it.  Advertising to a member doesn’t stop after the first view, nor does it stop after the sign-up.  It’s crucial to your advertising success to not only get unique views, but to constantly stay in front of the members eyes.

Don’t Take My Word For It!

Don’t ever blindly follow my advice or anyone else’s.. instead take my advice and TRACK YOUR RESULTS.  Try it out for six months, stay in front of people and see for yourself, you’ll be surprised how over the course of several months not only will your results begin to increase for an ad, but so will the activity of the referrals it gathered.