19 May 2014 ~ 0 Comments

The Trick to Improving Traffic Exchange Results

Advertising in traffic exchanges can sometimes be a tricky business, it’s easy to get frustrated and feel like you just want to walk away, but using a few basic advertising techniques you can easily massively increase your advertising results from Traffic Exchanges.

One of the keys to creating success for your advertising campaigns is TARGETING.

One of the coolest things about Traffic Exchanges is the extremely low cost of advertising, for example at Traffic Swirl you can get advertising for on average around $0.60 for 1,000 views.  Those of you who are used to CPA advertising methods are used to paying that much (and often more) for just 1 visit, so getting it not only under 1 cent per click, but under $0.001 per click, probably sounds like heaven.  What’s the catch? There is none.  It’s that inexpensive (or you can surf and earn free credits) and each view is a real human view, verified by captcha.

Although most there are exceptions (like Traffic Swirl), most traffic exchanges do not really offer much in the way of targeting, but you can do a few simple tricks to still turn this traffic into conversion machines.  I’ve gotten conversion rates as high as 1% from traffic exchanges, when used effectively.  At 1%, that is an acquisition cost of 6 cents.  Even if you were at 0.1% your acquisition cost still puts other advertising methods to shame.   You may wonder how you can get your conversions that high.. well.. it’s easy.. and it’s called targeting.

Identify Your Audience

Those of you who use traditional CPA advertising will already know these methods, but they are very often neglected in Traffic Exchanges.  Identifying your Audience is one of the single most valuable things you can do to increase your advertising results.  For example, most of the audience at Traffic Swirl  consists of aspiring entrepreneurs, so being able to advertise a product or service that appeals to small business owners can become an easy sell when you frame your message correctly.  Marketing services, hosting services, email marketing solutions, and training systems are very valuable to these members.

Frame Your Message

When you are aware of your target audience (and the audience you are advertising to) the next step to success is reaching the point of convergence where those two things meet.  For example, if I were trying to sell a product based on email marketing (autoresponder), I would focus my ad on how the necessity of generating repeat traffic, and the emphasis of following up with your customers (or potential customers).  The key is to identify a potential problem your viewer may have, then to effectively translate how your product will solve their problem.  For example, I might want to share with them how many opportunities are lost by not following up with members, and how this product will help solve that issue by allowing them to follow up with their members and increase residual traffic and sales.

Landing Pages Matter

One of the keys to success with expensive CPA advertising is tailoring landing pages specifically for your ad, and that is no different in Traffic Exchanges.  If you are trying to sell a vacuum cleaners, and you tailored your ad as a solution to vacuuming out your shop after building your latest woodworking project, you wouldn’t want to send them to a sales page that highlights vacuums designed for cleaning carpet or furniture.  Instead you would want to make sure your sales page is relevant to your ad, often creating several different variations of the sales page for your different types of ads.

Targeting through Theming and Personalization

The easiest way you can increase your advertising results right now is to personalize and theme your advertising.  The more personalized you can make it, the better.  In an ideal world we’d be able to include the viewers name in our ad, but since that is not often possible, you can still personalize your advertising to the location you are advertising at.  Using the same colors and imaging of the site you are advertising at will increase your results.  Your ad will appear more as though it is part of the site.  In the age of banner blindness, we quickly and easily tune out the sharp contrast of advertising against the style of the website.  We can mitigate that by forming an ad that blends to the styles of the location we advertise at.   This is a common technique to increasing conversions on banners (and splash pages) that is so effective that some advertising sources in fact require you to create an ad in the style of their website in order to maximize your results as well as create a less disruptive environment for your members (DISRUPTION KILLS LOYALTY)

Traffic Exchanges are an excellent way to advertise inexpensively, and using just a few easy tricks (and a little bit of time) you can easily increase your traffic exchange advertising results.

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06 May 2014 ~ 0 Comments

Insidmal Design LLC is now Conquest Marketing!

Insidmal Desin LLC is now Conquest Marketing.

You’re probably wondering what this means to you.. well.. not much, really.

Sorry if you were looking for gossip… it’s still me, it’s still the same company, it’s still the same quality products.. the only differences are… just a couple things…

The Differences

  • You can spell it!!!

Yep… Unlike Insidmal, you actually know how to spell conquest

  • You can pronounce it!!!

Again.. unlike Insidmal, you know how to pronounce conquest

  • It makes more sense!!!

I’m not really much in the design business anymore… my passion lies in business, sales, and marketing.  I’m highly competitive, I love to win, and I want to win with you.

 

So what’s next?

Get used to these colors.  Expect to see the Insidmal Design branding be replaced with the Conquest Marketing branding on all of the properties, you’ll already see it in the support center and on invoices.

I’m getting ready to launch the first site under the Conquest Marketing label and I can’t wait to show you what is in store…

The future is bright, and it includes you.

Welcome to Conquest Marketing.

 

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