30 December 2013 ~ 0 Comments

Are you a Traffic Exchange Owner?

If you own a Traffic Exchange then I have some awesome new stuff at Traffic Swirl that is just for you..

If you’re familiar with Traffic Swirl then you are I’m sure familiar with our Top Promoter contest.  Members advertise Traffic Swirl at other Traffic Exchanges to earn points, each week the contest winners get tokens and can also win cash.  This is a hugely popular contest with Traffic Swirl, and on average our members receive 99,000 views from each ad source.  This means these members are heavily advertising at the sites listed, dozens join as new members and the activity at the participating sites goes through the roof.

For years I’ve been begged, even hounded, by traffic exchange owners to get their site on the list…. well now you can!   Login to your Traffic Swirl account, and visit the ‘Traffic Exchange Owners’ page on the Account Menu for more details.

 

We’ve also unleashed our new Executive upgrade.

The Executive Upgrade isn’t cheap, it’s designed with program owners in mind who will easily see the value and advantage in this upgrade. The Executive Upgrade gives you our highest commission rate, 50%, on all sales and referral PTC earnings – making it the obvious solution for people who are actively advertising Traffic Swirl to maximize their earnings – this is especially beneficial for site owners because as a site owner you know how easyily you can build referrals using back-end advertising leveraging your own site, so this commission rate makes it easy for you to earn a return.  Since we cover all the paypal fees, you’re actually earning more from your sales then we do with this upgrade.

The Executive Upgrade also gives you UNLIMITED advertising.  Yep, Unlimited.  Unlimited website views and banner views for 25 campaigns (each).  You never need to waste time surfing, or waste money buying credits – just add your campaigns and you’re done.

The Executive upgrade also gives you a spot in the Top Promoter contest (mentioned above) as well as 2,000 Tokens a week to set up free PTC ads, tasks, or to make purchases on the marketplace.  These bonuses alone amount to  a $47 a month value.

And of course, the Executive Upgrade also still gives you all the benefits of our Pro upgrade.  It isn’t for everyone, but for the serious business owner it will be easy to see how you can leverage this upgrade to bring massive profits to your own business, especially since Advertising at Traffic Swirl is second to none.

Cathy says that over all sources this last 12 months, “Traffic Swirl outproduced all other traffic exchanges by a landslide

Tony Tezak showed us that in December, nearly 10% of ALL new Tezak Traffic Power members came from Traffic Swirl, almost double the amount of  referrals than the next highest performing Traffic Exchange

Affiliate Funnel has ranked Traffic Swirl the 2nd Best Traffic Exchange based on member votes, and results, for almost the entire year of 2013

Advertising at Traffic Swirl obviously has it’s advantages, and with the Executive Upgrade not only do you get unlimited advertising, but bigger commissions from the members you refer.  I believe, and I know you will too, that the Executive upgrade is perfect for anyone who is serious about leveraging traffic exchanges to take their business to the next level in 2014, and you can find it in the ‘Account’ menu.

 

See you in the Swirl

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06 August 2013 ~ 10 Comments

Why Your Traffic Exchange is Failing

In the Traffic Exchange market, it seems sites come and go daily, many fail, many never even make it off the ground floor, few are actually succeeding.  Here’s a list of the top 10 reasons (in no particular order) that I see most TE’s failing, It’s not an all-encomposing list, just off the top of my head, so I’m sure I missed something, please feel free to leave anything else in the comments section

 

No Launch Strategy

One of the biggest failures is having a complete lack of a launch strategy.  So many Traffic Exchanges just show up, and there it is.  Success is based solely on momentum, some will argue for / against the JV launch method, I will argue for it every day of the week (even if it’s not a traditional JV, just having a network of support counts).  “An object at rest will remain at rest unless acted on by an unbalanced force. An object in motion continues in motion with the same speed and in the same direction unless acted upon by an unbalanced force.”  Newton’s Laws of Motions apply 110% to business – yes, over-hyping things can definitely backfire, but you must get the ball rolling, because it will never start rolling on its own. It’s important to have a launch strategy not only in the short term while hype is high, but in a long term to keep that momentum from going to a fizzle once the event is over.

Lack of Networking

“I get by with a little help from my fiends.”  It’s absolutely crucial that you take every opportunity you have to network with as many people as possible, not only does relationship building obviously build trust in you and your product, it also gives you thousands of little diamonds in the rough.  The knowledge you can gain from someone who is experienced (or even some totally inexperienced) in this field, just from idle conversation in passing, can literally change your business around.  If you are not submersing yourself in opportunities to build your network, trust, and gain this information – you will be a nobody, and with so many choices in Traffic Exchanges, people are going to look you over.

No Long Term Plan

It amazes me how many people just decide one day to open a TE, and then the next week they have it live.  If it’s your first traffic exchange, do not expect profit for a minimum of three years.  You not only have to have a plan to fund your own life needs while this is happening, you also need to be paying for hosting, advertising, and pay your affiliates any commissions they earn and any incentivization you created.  This doesn’t even include the expenses of designers and programmers to make unique features, and close cheating loop-holes that you later discover.

Underspending

So many people try to launch their TE without even having thought of a budget, the lifeblood of a TE is new members, not just a number on your hompeage that says x signups, but real, active, new members who join your site then are still using it each week – and to continue to bring in these QUALITY new members every week, takes a massive advertising budget, especially since you are new and have not built the downlines yet to start earning free advertising credits.  I would not expect to spend any less than 1,000 a month on advertising for the first 5 years.  Then there is the issue of hosting.  From experience, hosting is not something you can go cheap on.  It’s actually something you want to OVERSPEND on, as opposed to going the cheap route like most try.  Traffic Exchanges are massive resource consumers on Servers, it’s not a few members viewing a few pages for a few minutes then logging off, it’s hundreds of people making CONSTANT pageviews and SQL queries, and that’s just from surfing – it’s not uncommon even at a slow TE to receive 25-50 connections PER SECOND to your site, and since it is SQL heavy, the amount of processes to move data from mysql to apache are a significant server load.  Your site WILL be held back by hosting.  If members experience latency, they will stop using your site, and this I guarantee.

Lack of Activity

Another big issue is no activity – if you aren’t constantly funneling new members into your site, you will not be able to keep up with the rate of people who leave your site.  If you do not have an active member base, most new members will not want to stay, and existing members will notice diminishing results, as they are advertising to the same base of 500 members month after month.  This is why a launch strategy is so important, getting that activity and that momentum going right out the gate.

Over-incentivizing

One thing a lot of people try to do to lure in new members and increase activity is to incentivize actions.  The biggest problem is people do not consider the psychological repercussions of regular rewards.  Is your site a Traffic Exchange / Advertising Source, or is it an ATM someone just logs into for half an hour a day to earn a nickel?  You have to be very careful not turn your site into a Skinner Box, or you will see not only results drop, but also your incomes.

Frequency of Dopamine Triggers

As I mentioned above, you have to be very careful not to turn your site into a Skinner box.  For those who don’t know, a Skinner Box was an old psychological experiment where someone pushes a lever or a button, and a reward is given.  The consistency of this is what causes the issues – if every time they do an action, they get a reward – the action’s sole purpose becomes the reward.  Research has proven that even when someone is encountered with something they enjoy to do, when it becomes incentivized – the focus changes to the incentive rather than the action, and when the incentive is removed, the action is no longer enjoyed, even by those who enjoyed the action BEFORE the incentive was introduced.  The easiest way to prevent the Skinner Box effect is to create a randomness to it, when it is no longer a guarantee – the incentive becomes a bonus reward, instead of the purpose.

Giving Away the Farm

Many owners for some reason feel the need to give away far too much.  They turn their sites into skinner boxes, not only killing the original motivation of their members, but also creating an unsustainable economy.  If you give away a nickel a day to 100 members, it’s easy at first because you can justify that many of them will never even cash that nickel out, having given up on your system long before reaching your minimum cashout.  If you are having a minimum payout of $10, and even only 50 of those 100 members cash out – That’s an extra $500 in commission you’ll have to pay one week, and unless you are bringing that money in – that is coming from your advertising budget, or hosting budget (assuming you even have the money to begin with), unless it was part of your long-term plan, these little penny and nickel prizes are going to sneak up on you.  The same thing happens with credits and other things, giving away too many of something means the user has to do it less, and with a Traffic Exchange the only way they work is the EXCHANGE – if somebody does not need to consume a credit to earn one, then they will not consume one, and the whole system breaks down.

Overselling

Something else that is incredibly common, especially during launch periods – is selling too much, and giving away too much with what you are selling.  I know selling too much may seem strange, but I see it over and over again where people sell a yearly or lifetime credit discounted that gives you 15,000 credits – now everyone has 15,000 credits, so nobody has a reason to surf, since no one is surfing, those credits are never used.  When that member comes back in 6 months and still has 8,000 credits in their account, they are not going to have to buy credits, nor will they want their upgrade since they already have more credits than they can use, and now all of a sudden your Traffic Exchange is no longer making any sales, on top of no longer moving credits.

Underdelivering

If you are selling a subscription based membership, then you must deliver to your members every single month.  If I subscribe to your site and 6 months later it’s still the same old thing, I’m likely going to move on. If you want your member to purchase from you this month, next month, and the month after – it is absolutely crucial that you are giving them something to be excited about.  You must deliver a quality product, but you also most be able to deliver a BETTER product next month than you did this month, if you fail to deliver every month to your customers, they will find someone who will.

 

I’ll close with one final point, made by Seth Godin.

“In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff” – Seth Godin

It is absolutely 100% ESSENTIAL (NOT AN OPTION) that you have something not only creatively unique, but that speaks to your members.  Give them something they can be passionate about, give them something that is worth debating, and continue to improve your product CONSTANTLY.  The Traffic Exchange industry is almost entirely saturated with followers – as soon as someone makes a successful move, dozens other follow suit (some don’t even wait to see if it was successful)  if you have done anything even slightly innovative in this industry, then it has been copied – if you are not constantly developing new features and ideas, then you are falling behind.  And when we have so much competition, and so many choices, it becomes easier to ignore them.  What are you doing that is different, what are you doing to make your business necessary?

 

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