26 February 2014 ~ 0 Comments

We don’t need no stinkin list…

Over the years there have always been people talking about building a list like it doesn’t  matter, saying lists don’t matter, don’t waste your time building a list, etc… so why do you need a list?

Low Entry Barriers
In the Traffic Exchanges, something like a lead capture page is a very low resistance method to get them in the funnel – they don’t have to remember to do anything, only have one or two form fields to fill out, and can do it while they are surfing without interrupting their flow — it’s easy for them to complete the goal of your page (fill out the form) and move on with what they are doing.

Generate Repeat Sales
Using a Lead Capture page is much more efficient than any other advertising method.  With a splash page you are hoping someone clicks your ad, then clicks signup, then fills out a registration form… if they do all those tasks now you have generated 1 referral.  If you are trying to build multiple downlines and it takes you 1k views to get a lead, you’re fighting a losing battle.  If you are building a list and getting that same 1 lead out of the 1k views (you can easily get more, or less, depending on the effectiveness of the capture page), since you have that leads email address, you can sell them multiple products and turn that 1 lead into a referral or sale in several different areas.

Take Your Leads With You
One of the biggest cases for building a list is on those rare occasions when a site closes up shop, or when they randomly decide to remove their affiliate program taking away all earnings from that business.  If you weren’t building a list, all of those referrals are just gone and that is it.  With list building you have all their contact information and can simply contact them and move them to a different site with you.

So how do you do it?

Provide Value
The key to having an effective email list, is getting your emails opened.  If the only thing you do is send marketing messages, you will find you get very poor response.  People learn to simply ignore your emails.  The best way to get them to read your emails is pretty simple — provide value.  If you send emails with just tips and tricks and valuable content, you’ll get your emails opened and people will even look forward to opening them.  Providing this value not only gets your emails opened, but it also gets your downline active.  If you are providing real value on how to use a product they purchased with you (ideally a monthly subscription) you are going to create more active referrals since they better understand the value of what you are selling, and the tips you provided to use it more efficiently.

Use a Hook
The easiest way to get an opt in, and provide value, is to give them a hook.  Something simple like a free ebook or guide can not only provide as a targeting tool (pulling in people interested in a certain market), this is an easy way to get someone to jump in.  One method I prefer is to create a series of 8-10 emails and then send them out every 3-5 days or a week.  This way you can get people excited to receive your email and anticipate your next email, this is great for getting people in the habit of opening your emails.

Make it Easy
The key to getting someone to opt in is by reducing as many barriers to signup as possible – as little information as possible, just their email address and name is enough.  Making it easier makes it more likely for people to do it.  The main reason why splash pages are generally so inefective is because you are asking too much of a user.  Most members are just trying to get their surfing done, asking them to do all these tasks (become interested in the ad, click the ad, read the sales page, click the signup, fill out a form to signup, then with any luck actually use the product).  With a lead capture page you just have the form right there in the surf frame, they can easily put in their information and move on and continue what they are doing.  You now have their time later to sell them when they aren’t busy or focused on another task.

Always Test & Tweak
Your lead capture page can always be more efficient, the first step is just setting something up and having something out there, so you always want to be tweaking and testing things to improve your conversions.  Something so simple as changing a background color can effect your conversion rates, so you always want to be using several different capture pages and creating new ones based on your best performing to make sure you are constantly increasing your conversion rates.

Scale it up!
When you are satisfied with the conversion rates of your capture pages, it becomes really easy just to scale the system up.  If you get 5 opt ins per 1k views, then pump 100k views into it.  It works the exact same way, but to a larger scale and since it’s an automated series it will not take any more work on your part other than the advertising and getting the capture page in front of people’s eyes so they can fill it out and enter your funnel.

 

If you don’t have an email autoresponder service already, I recommend Traffic Wave.  It takes a bit to set up but is the most cost effective and reliable autoresponder on the market.  Most charge based on subscribers and it may seem like the low price point of an autoresponder is ‘good enough’ but the larger your list becomes, the more difficult it becomes to move and by the time you reach the higher price tiers, you often will find yourself ‘stuck’ there.

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12 February 2014 ~ 0 Comments

Traffic Exchanges are Awesome

I was going through my email filters this morning and realized I was getting 10 new subscribers to my autoresponder every day from traffic exchanges.  Traffic Exchanges are, indeed, awesome.  What’s the most awesome part?  The fact that I didn’t spend a penny on any of that advertising, nor did I surf a single page for it.

I have my rotator plugged in at Traffic Exchanges all over the place, and my autoresponder lead capture pages make up only 15% of what is in my rotator, yet I’m still managing to get about a dozen new subscribers every day.  These subscribers are turning into referrals at dozens of different sites, and generating commissions for me on the regular bases.

Pretty Awesome.

This is all profit, by the way, since like I said I didn’t spend any time surfing or any money on credits, it’s all 100% free advertising, how can you beat that ROI?

 

What’s the secret?  It’s pretty easy, actually.

DOWNLINES!

The secret sauce behind Traffic Exchanges is that when you refer people – YOU get credits when your REFERRALS surf.. I get tens of thousands of free hits every day without ever spending a dime or a minute of my time, it’s all automatic and passive, and I relax and reap the benefits from this excess of free advertising.

 

It can be a bit overwhelming and an uphill battle if you are promoting just a splash page, the secret is to promote downline builders and lead capture pages so you can turn one view into several referrals, it’s really the only way I’ve found to beat the game.  If you promote a splash page and you are getting 1 referral for every 1000 views, you are never going to get people fast enough to build up credits, but advertising something that funnels that one view into multiple referrals and sales, you can easily jump in front of the curve.

 

My favorite method for this is a site called Affiliate Funnel.  Affiliate Funnel is a free downline builder – you sign up, enter your affiliate ID’s, then promote Affiliate Funnel.  When someone joins they join not only your Affiliate Funnel downline where you can earn commissions from their sales, but they also join some, if not all, of the traffic exchanges listed.  This turns your one view, your one referral, into a referral at dozens of traffic exchanges, and when they surf at those traffic exchanges – you get credits.

One reason why I prefer Affiliate Funnel over the other downline builders is they also offer squeeze pages – this means you can advertise their site through a lead capture page, this way you are getting the lead as a subscriber to YOUR email list – now you are taking that 1 view and not only turning it into a referral at dozens of traffic exchanges, but also as a lead you can sell literally any product to via your autoresponder broadcast messages and autoresponder series… this is giving you tons of value for your Traffic Exchange credits in letting you turn 1 lead into multiple sales.

 

I think it’s easy to see how fast this system can exponentiate… the hardest part is at the beginning when you have no referrals, and having to surf or buy credits to get the advertising out there initially, but you start with 1 referral surfing 1 traffic exchange and earning you credits, then leverage those credits into a 2nd referral – bringing you even more credits.. and this easily snowballs into getting hundreds of referrals at hundreds of traffic exchanges and thousands of free daily ad impressions.

This is the same method I use to generate dozens of leads every day, and you can use it too – absolutely free.  Keep in mind though, that upgrading has it’s advantages.  At traffic exchanges upgrades give you a higher commission rate and also higher credit earnings from your referrals.  Be smart about what you are doing, often times buying an upgrade at a traffic exchange can save you money.

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