22 May 2014 ~ 0 Comments

How the experts maximize advertising results, and bring customers back over and over again

Regardless of if you are using low cost or free advertising (like Traffic Exchanges) or an expensive CPA campaign, the way to squeezing the most results from your advertising dollars is by following up with your potential consumers.

We’re living in a time now that gives is more opportunities to connect with our customers (or potential customers) than ever before, but email remains one of the most trusted form of online communication. The benefits to building your email subscribption list are obvious to those who participate, but if you’re thinking of whether or not building a list is right for you, it can seem like a confusing and daunting task.

Advertising Multiple Products

If you are advertising multiple complimentary products than building a list is a necessity.  When you advertise your product on traffic exchanges, viral mailers, or CPA advertising like Google Adwords, you are paying per click (or page view) so when your consumer views your ad, you have an opportunity there to generate a sale.  However when they close the page or skip over your ad, that opportunity is now lost.  Instead, if you focus on capturing them on an email list or newsletter, you are given an opportunity to generate repeat advertising.  Why waste your one opportunity when you can leverage it and turn it into multiple sales opportunities?  Obviously two is greater than one, so instead of just presenting your dry sales page, create an opportunity for them to join your email list this so you can continue to advertise products to them.

Repeat Visitors

If you are into blogging or have your own sales website, building an email list is the cornerstone of an effective marketing campaign.  Being able to remind members, or potential members, of your product or service are essential to bringing them back.  In some cases your potential customer may have been greatly interested in your product, but be browsing on their cell phone or have to run to make it to an appointment and don’t have the time right now to complete the registration process.  By using an email list you can remind your customers of your product and service and drive repeat visitors to your sales opportunity, or bring them back to your next blog post.

Follow Up

Any experienced sales person will tell you that follow up is crucial to generating sales.  Studies have shown that only 2% of sales are generated on the first contact, simply being able to follow up with your customer will generate a massive increase in opportunity for sales.  By allowing your potential customer to share their email address with you, you have an opportunity to contact them a second, third, fourth (etc) time and follow up with your potential customers to generate sales.

Build Trust

In the last point we mentioned that only 2% of sales are generated on the first contact, this means that 98% of all customers will not purchase until a certain level of trust has been developed.  Being able to have them subscribe to your email list or newsletter creates an opportunity for you to provide value and build trust, to create a line of communication with your potential customer.  You can leverage this contact opportunity to build trust and confidence with your product which will help drive sales with new leads.

The internet is a very noisy place, and it can be extremely difficult to share your message in a noisy social world.  As a marketing an advertising expert I see tons of opportunities lost every day in advertising by people not creating an opportunity to follow up and build trust with their potential consumers.  A simple list building strategy can be used to maximize sales right now and start turning leads into customers, and new visits into repeat traffic.

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12 February 2014 ~ 0 Comments

Traffic Exchanges are Awesome

I was going through my email filters this morning and realized I was getting 10 new subscribers to my autoresponder every day from traffic exchanges.  Traffic Exchanges are, indeed, awesome.  What’s the most awesome part?  The fact that I didn’t spend a penny on any of that advertising, nor did I surf a single page for it.

I have my rotator plugged in at Traffic Exchanges all over the place, and my autoresponder lead capture pages make up only 15% of what is in my rotator, yet I’m still managing to get about a dozen new subscribers every day.  These subscribers are turning into referrals at dozens of different sites, and generating commissions for me on the regular bases.

Pretty Awesome.

This is all profit, by the way, since like I said I didn’t spend any time surfing or any money on credits, it’s all 100% free advertising, how can you beat that ROI?

 

What’s the secret?  It’s pretty easy, actually.

DOWNLINES!

The secret sauce behind Traffic Exchanges is that when you refer people – YOU get credits when your REFERRALS surf.. I get tens of thousands of free hits every day without ever spending a dime or a minute of my time, it’s all automatic and passive, and I relax and reap the benefits from this excess of free advertising.

 

It can be a bit overwhelming and an uphill battle if you are promoting just a splash page, the secret is to promote downline builders and lead capture pages so you can turn one view into several referrals, it’s really the only way I’ve found to beat the game.  If you promote a splash page and you are getting 1 referral for every 1000 views, you are never going to get people fast enough to build up credits, but advertising something that funnels that one view into multiple referrals and sales, you can easily jump in front of the curve.

 

My favorite method for this is a site called Affiliate Funnel.  Affiliate Funnel is a free downline builder – you sign up, enter your affiliate ID’s, then promote Affiliate Funnel.  When someone joins they join not only your Affiliate Funnel downline where you can earn commissions from their sales, but they also join some, if not all, of the traffic exchanges listed.  This turns your one view, your one referral, into a referral at dozens of traffic exchanges, and when they surf at those traffic exchanges – you get credits.

One reason why I prefer Affiliate Funnel over the other downline builders is they also offer squeeze pages – this means you can advertise their site through a lead capture page, this way you are getting the lead as a subscriber to YOUR email list – now you are taking that 1 view and not only turning it into a referral at dozens of traffic exchanges, but also as a lead you can sell literally any product to via your autoresponder broadcast messages and autoresponder series… this is giving you tons of value for your Traffic Exchange credits in letting you turn 1 lead into multiple sales.

 

I think it’s easy to see how fast this system can exponentiate… the hardest part is at the beginning when you have no referrals, and having to surf or buy credits to get the advertising out there initially, but you start with 1 referral surfing 1 traffic exchange and earning you credits, then leverage those credits into a 2nd referral – bringing you even more credits.. and this easily snowballs into getting hundreds of referrals at hundreds of traffic exchanges and thousands of free daily ad impressions.

This is the same method I use to generate dozens of leads every day, and you can use it too – absolutely free.  Keep in mind though, that upgrading has it’s advantages.  At traffic exchanges upgrades give you a higher commission rate and also higher credit earnings from your referrals.  Be smart about what you are doing, often times buying an upgrade at a traffic exchange can save you money.

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