29 July 2014 ~ 0 Comments

How the masters engage their audience to get massive results

Regardless of how you choose to “build your list” there are certain techniques that are essential to driving response rates, and results.  As many people shift from traditional email list systems to the social sphere, email is still the most trusted form of online communication (next to the website itself).. but many people feel their email series isn’t engaging their members like social does, however the same principles actually apply to both and have been bringing high engagement rates across various types of media.

Here are some tips that will increase engagement, reduce unsubscribe rates, and keep your customers coming back.

Create a Habit

The #1 tool for engagement is creating a behavior pattern.  Maintain consistency in the type and frequency of content so your audience can know when to look for your email, blog post, or social media posts.  Make sure your content is generally within the realm of the originating keywords so that you are on topic with your audience.  Create an expectation from your reader to seek out future & even past postings.

Be Unique

Always when sending your messages, make sure it is you.  Put some of your own language, way of speaking, mannerisms, and even perspectives in to your emails.  Don’t be afraid to offend because speaking the language of your supporters creates stronger loyalty and respect than you had of the ones who may be offended.  Your audience has learned to ignore bots and form letters and are worth the time of creating genuine, unique content with your own perspective.  It doesn’t matter if you can’t spell correctly – people will respect that it is an obvious person doing the work.

Provide Content

The key to generating sales using your social media and email campaigns is to not sell at all.  Provide real, actionable content to your audience.  If you just send them sales messages they will easily learn to ignore your emails, or even unsubscribe.  Providing content that they want and can use, will leave them searching and waiting for your next email.  Build a level of trust, respect, and loyalty that will inspire them to seek out your products.  On the rare occasions you DO try and directly sell them something, do it in a way that really shows the value of the product.  Post it in a way that explains how they can use it to solve a problem that you know they face (because you know them by now, and the people who are still reading weekly are narrowed down to a focused, responsive group).  Continue also to follow up with them about this product, and how they can continue to use it in future posts or emails, expanding the value of their purchase.

Create Reciprocation

Make sure you have plenty of opportunities for your audience to reach back to you, connect with you, to share their experiences and knowledge with you.  Use this opportunity to create real connections with your audience, and better learn about your audience so you can create more tailored content.  Often times more people are likely to respond via email than social media, unless you ask a direct question.

Leverage Yourself

I’ll leave you with this last key.. make sure you are using your resources of one list, to expand into the other.  The way you use Pinterest is not the same way you’ll use Facebook, so while you are creating unique content for each platform, you may have people in your audience who found you on a site they don’t regularly use, and simply informing them so they can engage with you on their preferred platform.  Take note though that these posts will often come across as sales messages so make sure to keep them few and far between.

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12 February 2014 ~ 0 Comments

Traffic Exchanges are Awesome

I was going through my email filters this morning and realized I was getting 10 new subscribers to my autoresponder every day from traffic exchanges.  Traffic Exchanges are, indeed, awesome.  What’s the most awesome part?  The fact that I didn’t spend a penny on any of that advertising, nor did I surf a single page for it.

I have my rotator plugged in at Traffic Exchanges all over the place, and my autoresponder lead capture pages make up only 15% of what is in my rotator, yet I’m still managing to get about a dozen new subscribers every day.  These subscribers are turning into referrals at dozens of different sites, and generating commissions for me on the regular bases.

Pretty Awesome.

This is all profit, by the way, since like I said I didn’t spend any time surfing or any money on credits, it’s all 100% free advertising, how can you beat that ROI?

 

What’s the secret?  It’s pretty easy, actually.

DOWNLINES!

The secret sauce behind Traffic Exchanges is that when you refer people – YOU get credits when your REFERRALS surf.. I get tens of thousands of free hits every day without ever spending a dime or a minute of my time, it’s all automatic and passive, and I relax and reap the benefits from this excess of free advertising.

 

It can be a bit overwhelming and an uphill battle if you are promoting just a splash page, the secret is to promote downline builders and lead capture pages so you can turn one view into several referrals, it’s really the only way I’ve found to beat the game.  If you promote a splash page and you are getting 1 referral for every 1000 views, you are never going to get people fast enough to build up credits, but advertising something that funnels that one view into multiple referrals and sales, you can easily jump in front of the curve.

 

My favorite method for this is a site called Affiliate Funnel.  Affiliate Funnel is a free downline builder – you sign up, enter your affiliate ID’s, then promote Affiliate Funnel.  When someone joins they join not only your Affiliate Funnel downline where you can earn commissions from their sales, but they also join some, if not all, of the traffic exchanges listed.  This turns your one view, your one referral, into a referral at dozens of traffic exchanges, and when they surf at those traffic exchanges – you get credits.

One reason why I prefer Affiliate Funnel over the other downline builders is they also offer squeeze pages – this means you can advertise their site through a lead capture page, this way you are getting the lead as a subscriber to YOUR email list – now you are taking that 1 view and not only turning it into a referral at dozens of traffic exchanges, but also as a lead you can sell literally any product to via your autoresponder broadcast messages and autoresponder series… this is giving you tons of value for your Traffic Exchange credits in letting you turn 1 lead into multiple sales.

 

I think it’s easy to see how fast this system can exponentiate… the hardest part is at the beginning when you have no referrals, and having to surf or buy credits to get the advertising out there initially, but you start with 1 referral surfing 1 traffic exchange and earning you credits, then leverage those credits into a 2nd referral – bringing you even more credits.. and this easily snowballs into getting hundreds of referrals at hundreds of traffic exchanges and thousands of free daily ad impressions.

This is the same method I use to generate dozens of leads every day, and you can use it too – absolutely free.  Keep in mind though, that upgrading has it’s advantages.  At traffic exchanges upgrades give you a higher commission rate and also higher credit earnings from your referrals.  Be smart about what you are doing, often times buying an upgrade at a traffic exchange can save you money.

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