29 July 2014 ~ 0 Comments

How the masters engage their audience to get massive results

Regardless of how you choose to “build your list” there are certain techniques that are essential to driving response rates, and results.  As many people shift from traditional email list systems to the social sphere, email is still the most trusted form of online communication (next to the website itself).. but many people feel their email series isn’t engaging their members like social does, however the same principles actually apply to both and have been bringing high engagement rates across various types of media.

Here are some tips that will increase engagement, reduce unsubscribe rates, and keep your customers coming back.

Create a Habit

The #1 tool for engagement is creating a behavior pattern.  Maintain consistency in the type and frequency of content so your audience can know when to look for your email, blog post, or social media posts.  Make sure your content is generally within the realm of the originating keywords so that you are on topic with your audience.  Create an expectation from your reader to seek out future & even past postings.

Be Unique

Always when sending your messages, make sure it is you.  Put some of your own language, way of speaking, mannerisms, and even perspectives in to your emails.  Don’t be afraid to offend because speaking the language of your supporters creates stronger loyalty and respect than you had of the ones who may be offended.  Your audience has learned to ignore bots and form letters and are worth the time of creating genuine, unique content with your own perspective.  It doesn’t matter if you can’t spell correctly – people will respect that it is an obvious person doing the work.

Provide Content

The key to generating sales using your social media and email campaigns is to not sell at all.  Provide real, actionable content to your audience.  If you just send them sales messages they will easily learn to ignore your emails, or even unsubscribe.  Providing content that they want and can use, will leave them searching and waiting for your next email.  Build a level of trust, respect, and loyalty that will inspire them to seek out your products.  On the rare occasions you DO try and directly sell them something, do it in a way that really shows the value of the product.  Post it in a way that explains how they can use it to solve a problem that you know they face (because you know them by now, and the people who are still reading weekly are narrowed down to a focused, responsive group).  Continue also to follow up with them about this product, and how they can continue to use it in future posts or emails, expanding the value of their purchase.

Create Reciprocation

Make sure you have plenty of opportunities for your audience to reach back to you, connect with you, to share their experiences and knowledge with you.  Use this opportunity to create real connections with your audience, and better learn about your audience so you can create more tailored content.  Often times more people are likely to respond via email than social media, unless you ask a direct question.

Leverage Yourself

I’ll leave you with this last key.. make sure you are using your resources of one list, to expand into the other.  The way you use Pinterest is not the same way you’ll use Facebook, so while you are creating unique content for each platform, you may have people in your audience who found you on a site they don’t regularly use, and simply informing them so they can engage with you on their preferred platform.  Take note though that these posts will often come across as sales messages so make sure to keep them few and far between.

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20 June 2013 ~ 2 Comments

The Six Figure Difference

Like many people who enter our market, I was very eager and excited to get started.  I did have some experience already with my business I [was trying to] created and doing online advertising using things like Google, Y! Marketing (when it existed) and Social Media Marketing – I had a few clients and felt pretty decently about my ability.  After I lost my job in December of ’09 and wrapped up a 6 month job search only receiving 1 interview (which lead to a job offer…. working 8 hours a week) I quickly realized that the traditional get a job go to work every day thing just simply was no longer an option and decided there was no better time than to take this business I was trying to create to the next level. I discovered Traffic Exchanges as I was looking for non-traditional ways to advertise my business.  I started out promoting an opt-in page for a splash page creation service – as there was an obvious need for graphic designers, and my major was Multimedia Design in college, I thought it was a clear market demand I could fill.

After not getting a client for about a month I started looking around more and discovered that the pricing of what was the going rate for Graphic Designers locally, was way beyond the realm of what my audience was asking for, and there was simply no way I could compete with everyone outsourcing graphics to India and other places where people were doing full website designs for $25-$50.  It was only a matter of time before I got sucked into a get rich quick scheme – and although I did make some pretty good money off of it, I never made that $13,000,000 I was promised on the sales page.

I launched a couple of small sites after that, first being The L Team which was a team website I created for The site I was using, and after that I created the original Affiliate Toolbox (not the version that exists today). After using Traffic Exchanges I thought that to be the obvious  next step, and knowing far too little about the market – launched Traffic Swirl.

Traffic Swirl went well, or at least I thought it was good – It went for about a year and a half of 10 member a day joining, 30k hits delivered a day, I thought I had good activity but looking back, it was nothing.  My programming skills got better and there was a massive market for programmers so I started programming for other people, essentially parting out my site, reselling the things that made it unique..

Something I realized after programming mods and working on just over 100 different Traffic Exchanges, was that every key feature that people loved about Traffic Swirl, was now spread all over the internet.

I stopped programming for other people, though my mods continued to get resold by former clients, even to this day people are reselling my work from 2 years ago, some of the rigths of which I have even sold to LFM who sell some of my mods on their official website – but the point is – the site was not mine anymore, it was a collection of random features that now everybody else had.

How I went from earning $25,000 a year with my internet business, to over $100,000 a year from my business happened almost overnight.

I said “To hell with it!”

I had been running my business in a market I wasn’t entirely familiar with, and was just sort of following the stream and trying to stay on the front end of trends – and one day I decided, screw it.. I’m going to do it my way.  I got sick of doing things just because I thought they should be done, and decided to take the chances and try things out.  When something was always done one way instead of doing it that way, I decided to dig deeper, “Why is it done that way?”  and begin to test alternatives – that very first month I doubled my sales and signups.

It isn’t some formula, some training package, there’s no sales page or product to buy – it’s something you already have.

It’s you.

If you truly want your business to succeed – the biggest “secret” is to stop listening to what people tell you to do – and start doing things.

 

 

So what’s my secret weapon?  It’s me.

You are the biggest resource and tool you have in your business – if you are not at the level you want to be, and are going to the LFMTE conference every month and buying the latest mod for your site…. well there’s your problem.

Are you trying to build the same site everyone else has? Or are you trying to build YOUR site?

Sure some mods are great, but if you have the same features as every other site, why should I even join yours?  How will I even remember yours exists when there is nothing different about it?

All it takes, is being you, and putting you into it.  The entire foundation of the success of my business is thinking ‘You know what would be kind of cool?’  and then putting it into action.

Don’t get me wrong, new features and increased functionality (value) are excellent, but not when it is the same stuff going in to every site…

People talk about Traffic Exchanges being full of freebie seekers and people who don’t want to pay for things, but I have found the opposite to be true, there are tens if not hundreds of thousands of people waving their wallets in the air just begging, searching everywhere for a site that is worth spending their advertising dollars on, I know because I’m one of those people.

But when you present a site that is just a clone of the last 10 sites they were at, but with different colors – what’s the point? Why waste my time? I already know what the site has to offer because I’ve already been to a dozen that were the exact same.

 

It’s all a matter of perspective, Derek Sivers talks about in a video — he says “What’s obvious to you is amazing to someone else” and that is something that couldn’t be more true.   My biggest success’ in my business have been things that I thought were obvious, no big deal, just another day at the office.. but then I get members who praise it and say holy cow I can’t believe what a great idea that is, and to me it was just something I thought a couple of people might like.

 

What’s the difference between me running a six figure business, and you who are struggling to make a profit?  I took that step.  I said let’s try it.  That’s it.

It doesn’t matter how silly or seemingly obvious it is, if you have an idea — take action on it.  “Put it out and let the world decide” (Sivers)

The most important thing to understand is that when you put YOU into it, You literally CAN NOT fail.  People LOVE to see you trying new things, even if it’s a major flop, you will be building some very loyal fans who are so happy just to see you trying something new, that they’ll forget whether or not it actually was successful, and if it is NOT successful, that just simply means you know another way that doesn’t work, and knowing which ways don’t work are the secret sauce to discovering which ways do.

So if you are a business owner, my only request for you is that the next random Idea you get for your business — do it, take action – regardless of how little or big, silly or serious, obvious or amazing – just do it.  There’s a massive market out there waiting for you to take that step, so take it, no matter how obvious or dumb the idea seems.

 

“Things that seem obvious to you, are amazing to others.  Are you holding back something that seems to obvious to share?” – Sivers

 

So what’s the secret to running a six figure business?  Just be you – do it your way, do what feels right, and ignore everyone else.

 

 

Referance Video: http://www.youtube.com/watch?v=xcmI5SSQLmE

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