19 May 2014 ~ 0 Comments

The Trick to Improving Traffic Exchange Results

Advertising in traffic exchanges can sometimes be a tricky business, it’s easy to get frustrated and feel like you just want to walk away, but using a few basic advertising techniques you can easily massively increase your advertising results from Traffic Exchanges.

One of the keys to creating success for your advertising campaigns is TARGETING.

One of the coolest things about Traffic Exchanges is the extremely low cost of advertising, for example at Traffic Swirl you can get advertising for on average around $0.60 for 1,000 views.  Those of you who are used to CPA advertising methods are used to paying that much (and often more) for just 1 visit, so getting it not only under 1 cent per click, but under $0.001 per click, probably sounds like heaven.  What’s the catch? There is none.  It’s that inexpensive (or you can surf and earn free credits) and each view is a real human view, verified by captcha.

Although most there are exceptions (like Traffic Swirl), most traffic exchanges do not really offer much in the way of targeting, but you can do a few simple tricks to still turn this traffic into conversion machines.  I’ve gotten conversion rates as high as 1% from traffic exchanges, when used effectively.  At 1%, that is an acquisition cost of 6 cents.  Even if you were at 0.1% your acquisition cost still puts other advertising methods to shame.   You may wonder how you can get your conversions that high.. well.. it’s easy.. and it’s called targeting.

Identify Your Audience

Those of you who use traditional CPA advertising will already know these methods, but they are very often neglected in Traffic Exchanges.  Identifying your Audience is one of the single most valuable things you can do to increase your advertising results.  For example, most of the audience at Traffic Swirl  consists of aspiring entrepreneurs, so being able to advertise a product or service that appeals to small business owners can become an easy sell when you frame your message correctly.  Marketing services, hosting services, email marketing solutions, and training systems are very valuable to these members.

Frame Your Message

When you are aware of your target audience (and the audience you are advertising to) the next step to success is reaching the point of convergence where those two things meet.  For example, if I were trying to sell a product based on email marketing (autoresponder), I would focus my ad on how the necessity of generating repeat traffic, and the emphasis of following up with your customers (or potential customers).  The key is to identify a potential problem your viewer may have, then to effectively translate how your product will solve their problem.  For example, I might want to share with them how many opportunities are lost by not following up with members, and how this product will help solve that issue by allowing them to follow up with their members and increase residual traffic and sales.

Landing Pages Matter

One of the keys to success with expensive CPA advertising is tailoring landing pages specifically for your ad, and that is no different in Traffic Exchanges.  If you are trying to sell a vacuum cleaners, and you tailored your ad as a solution to vacuuming out your shop after building your latest woodworking project, you wouldn’t want to send them to a sales page that highlights vacuums designed for cleaning carpet or furniture.  Instead you would want to make sure your sales page is relevant to your ad, often creating several different variations of the sales page for your different types of ads.

Targeting through Theming and Personalization

The easiest way you can increase your advertising results right now is to personalize and theme your advertising.  The more personalized you can make it, the better.  In an ideal world we’d be able to include the viewers name in our ad, but since that is not often possible, you can still personalize your advertising to the location you are advertising at.  Using the same colors and imaging of the site you are advertising at will increase your results.  Your ad will appear more as though it is part of the site.  In the age of banner blindness, we quickly and easily tune out the sharp contrast of advertising against the style of the website.  We can mitigate that by forming an ad that blends to the styles of the location we advertise at.   This is a common technique to increasing conversions on banners (and splash pages) that is so effective that some advertising sources in fact require you to create an ad in the style of their website in order to maximize your results as well as create a less disruptive environment for your members (DISRUPTION KILLS LOYALTY)

Traffic Exchanges are an excellent way to advertise inexpensively, and using just a few easy tricks (and a little bit of time) you can easily increase your traffic exchange advertising results.

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01 September 2013 ~ 0 Comments

Unique or Repeat Views?

I always get people asking me about just getting unique views, and while my sites are very active and have a ton of members, and you do get a lot of unique views out of it, I have to always make the argument for the importance of Repeat Views.

The first thing you have to realize when you are advertising, is that people hate ads.  It’s in our nature to be instantly repulsed and annoyed by ads, that’s just our nature.  So if you are getting just unique views, you are NOT going to get results.  Period.  Track it for yourself, and you’ll see the same results.

You may get lucky in that what you are advertising has similar branding as someone else advertising it, or something else you are advertising, creating some familiarity and breaking down that barrier, but for the most part – you aren’t going to get a new signup the first time someone sees your ad.

The second major case for repeat ads, and one of my primary goals in my advertising campaigns, is top of mind advertising.  Coca Cola and other super-corporations that people always use as examples aren’t advertising in front of you every day to try and convert Pepsi drinkers.  Most people anymore never even made the decision of which Cola they prefer and it is passed down to them by their family.  The intent of their advertising is Top of Mind.  To remind you of their product and next time you are at the store, maybe you will buy it.

This is the same strategy I use in my advertising, one thing you have to remember is that in addition to New Signups, your EXISTING Referrals ARE surfing that Traffic Exchange too.  A little secret is that the largest sales items I’ve sold on any of my websites is  by members who have been long since inactive.  Members who vanish for 6 months or a year, then show up one day and purchase $500 in upgrades and advertising in one day, you’d be remarkbly surprised how common that is, and it’s not because I begged them to come back, but it’s because day after day, month after month, they are continuing to see my advertisements for the same products, constantly reminding them and proving to them the long term stability and activity of the product, these customers that return after long periods of inactivity actually make up for the largest volume of sales across my entire network.

Personally I try to aim for a Unique rate of about 10%-20%.  This means that I am getting a steady increase of new views, but also getting enough repeat views for my advertisements to become impactful, it not only takes a few dozen impressions to get a single person to even respond to your ad, but it can take another dozen to get them to take interest and actually start using it.  Advertising to a member doesn’t stop after the first view, nor does it stop after the sign-up.  It’s crucial to your advertising success to not only get unique views, but to constantly stay in front of the members eyes.

Don’t Take My Word For It!

Don’t ever blindly follow my advice or anyone else’s.. instead take my advice and TRACK YOUR RESULTS.  Try it out for six months, stay in front of people and see for yourself, you’ll be surprised how over the course of several months not only will your results begin to increase for an ad, but so will the activity of the referrals it gathered.

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