22 May 2014 ~ 0 Comments

How the experts maximize advertising results, and bring customers back over and over again

Regardless of if you are using low cost or free advertising (like Traffic Exchanges) or an expensive CPA campaign, the way to squeezing the most results from your advertising dollars is by following up with your potential consumers.

We’re living in a time now that gives is more opportunities to connect with our customers (or potential customers) than ever before, but email remains one of the most trusted form of online communication. The benefits to building your email subscribption list are obvious to those who participate, but if you’re thinking of whether or not building a list is right for you, it can seem like a confusing and daunting task.

Advertising Multiple Products

If you are advertising multiple complimentary products than building a list is a necessity.  When you advertise your product on traffic exchanges, viral mailers, or CPA advertising like Google Adwords, you are paying per click (or page view) so when your consumer views your ad, you have an opportunity there to generate a sale.  However when they close the page or skip over your ad, that opportunity is now lost.  Instead, if you focus on capturing them on an email list or newsletter, you are given an opportunity to generate repeat advertising.  Why waste your one opportunity when you can leverage it and turn it into multiple sales opportunities?  Obviously two is greater than one, so instead of just presenting your dry sales page, create an opportunity for them to join your email list this so you can continue to advertise products to them.

Repeat Visitors

If you are into blogging or have your own sales website, building an email list is the cornerstone of an effective marketing campaign.  Being able to remind members, or potential members, of your product or service are essential to bringing them back.  In some cases your potential customer may have been greatly interested in your product, but be browsing on their cell phone or have to run to make it to an appointment and don’t have the time right now to complete the registration process.  By using an email list you can remind your customers of your product and service and drive repeat visitors to your sales opportunity, or bring them back to your next blog post.

Follow Up

Any experienced sales person will tell you that follow up is crucial to generating sales.  Studies have shown that only 2% of sales are generated on the first contact, simply being able to follow up with your customer will generate a massive increase in opportunity for sales.  By allowing your potential customer to share their email address with you, you have an opportunity to contact them a second, third, fourth (etc) time and follow up with your potential customers to generate sales.

Build Trust

In the last point we mentioned that only 2% of sales are generated on the first contact, this means that 98% of all customers will not purchase until a certain level of trust has been developed.  Being able to have them subscribe to your email list or newsletter creates an opportunity for you to provide value and build trust, to create a line of communication with your potential customer.  You can leverage this contact opportunity to build trust and confidence with your product which will help drive sales with new leads.

The internet is a very noisy place, and it can be extremely difficult to share your message in a noisy social world.  As a marketing an advertising expert I see tons of opportunities lost every day in advertising by people not creating an opportunity to follow up and build trust with their potential consumers.  A simple list building strategy can be used to maximize sales right now and start turning leads into customers, and new visits into repeat traffic.