15 February 2016 ~ 2 Comments

Do Traffic Exchanges Work in 2016?

One of the hot debates in the Professional Marketing arena is if Traffic Exchanges even Work.

There are lots of opinions on this.  When you look at conversion rate numbers, they may seem low compared to more modern forms of advertising.

But when you look at the ROI, the answer is a very obvious yes.

The mistake most people make is they are comparing a $10 lead from Facebook or Twitter ads to a $1 lead from Traffic Exchanges.  Of course you can use all kinds of long tail keyword targeting with content marketing strategies and get a 20% or higher Conversion Rate, but a recent campaign I created on Twitter was costing me $20 a conversion, based on their pricing.. they were literally going to charge me $20 for every goal in my keyword target set.

While yes, those $20 leads would have converted at a high rate, but the thing is, with Traffic Exchanges being able to advertise for free, or with CPMs as low as $2 – $3, it becomes a lot easier to get a return than it does for high priced leads.

But the debate I hear a lot is if you can even get conversions from Traffic Exchanges at all..

So, I decided to share my own results, these are cumulative results for 2015, from just Traffic Exchanges.

referrals

Do you see that?  I selected all the 2015 referral notifications… 20,609 Referrals

These are referrals I got from Traffic Exchanges… but are they any good? Do these leads actually spend money?

commissions

Yep! Nearly 2,000 Commission payments received for 2015… Again, these referrals all came from Traffic Exchanges!

So.. Do Traffic Exchanges Work?

It’d be sort of silly to say they don’t, wouldn’t it?

If you want to figure out how to use traffic exchanges more effectively to get traffic, referrals, leads, and commissions, check out my free training guide here.

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  • Wow! Those Commission earned notifications are awesome! I still get just as excited today as I did when I received the very first one.

  • Catherine D. White

    Awesome numbers. I love when those new referral and commission emails start flowing in to my email inbox. Marketing in traffic exchanges is a lot more than just putting a page in rotation and expecting to get immediate results. You have to work, just like in any other job, to gain followers who are going to join per your recommendation.
    Yes they work! I see it everyday.