Archive | Traffic

19 May 2014 ~ 0 Comments

The Trick to Improving Traffic Exchange Results

Advertising in traffic exchanges can sometimes be a tricky business, it’s easy to get frustrated and feel like you just want to walk away, but using a few basic advertising techniques you can easily massively increase your advertising results from Traffic Exchanges.

One of the keys to creating success for your advertising campaigns is TARGETING.

One of the coolest things about Traffic Exchanges is the extremely low cost of advertising, for example at Traffic Swirl you can get advertising for on average around $0.60 for 1,000 views.  Those of you who are used to CPA advertising methods are used to paying that much (and often more) for just 1 visit, so getting it not only under 1 cent per click, but under $0.001 per click, probably sounds like heaven.  What’s the catch? There is none.  It’s that inexpensive (or you can surf and earn free credits) and each view is a real human view, verified by captcha.

Although most there are exceptions (like Traffic Swirl), most traffic exchanges do not really offer much in the way of targeting, but you can do a few simple tricks to still turn this traffic into conversion machines.  I’ve gotten conversion rates as high as 1% from traffic exchanges, when used effectively.  At 1%, that is an acquisition cost of 6 cents.  Even if you were at 0.1% your acquisition cost still puts other advertising methods to shame.   You may wonder how you can get your conversions that high.. well.. it’s easy.. and it’s called targeting.

Identify Your Audience

Those of you who use traditional CPA advertising will already know these methods, but they are very often neglected in Traffic Exchanges.  Identifying your Audience is one of the single most valuable things you can do to increase your advertising results.  For example, most of the audience at Traffic Swirl  consists of aspiring entrepreneurs, so being able to advertise a product or service that appeals to small business owners can become an easy sell when you frame your message correctly.  Marketing services, hosting services, email marketing solutions, and training systems are very valuable to these members.

Frame Your Message

When you are aware of your target audience (and the audience you are advertising to) the next step to success is reaching the point of convergence where those two things meet.  For example, if I were trying to sell a product based on email marketing (autoresponder), I would focus my ad on how the necessity of generating repeat traffic, and the emphasis of following up with your customers (or potential customers).  The key is to identify a potential problem your viewer may have, then to effectively translate how your product will solve their problem.  For example, I might want to share with them how many opportunities are lost by not following up with members, and how this product will help solve that issue by allowing them to follow up with their members and increase residual traffic and sales.

Landing Pages Matter

One of the keys to success with expensive CPA advertising is tailoring landing pages specifically for your ad, and that is no different in Traffic Exchanges.  If you are trying to sell a vacuum cleaners, and you tailored your ad as a solution to vacuuming out your shop after building your latest woodworking project, you wouldn’t want to send them to a sales page that highlights vacuums designed for cleaning carpet or furniture.  Instead you would want to make sure your sales page is relevant to your ad, often creating several different variations of the sales page for your different types of ads.

Targeting through Theming and Personalization

The easiest way you can increase your advertising results right now is to personalize and theme your advertising.  The more personalized you can make it, the better.  In an ideal world we’d be able to include the viewers name in our ad, but since that is not often possible, you can still personalize your advertising to the location you are advertising at.  Using the same colors and imaging of the site you are advertising at will increase your results.  Your ad will appear more as though it is part of the site.  In the age of banner blindness, we quickly and easily tune out the sharp contrast of advertising against the style of the website.  We can mitigate that by forming an ad that blends to the styles of the location we advertise at.   This is a common technique to increasing conversions on banners (and splash pages) that is so effective that some advertising sources in fact require you to create an ad in the style of their website in order to maximize your results as well as create a less disruptive environment for your members (DISRUPTION KILLS LOYALTY)

Traffic Exchanges are an excellent way to advertise inexpensively, and using just a few easy tricks (and a little bit of time) you can easily increase your traffic exchange advertising results.

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12 February 2014 ~ 0 Comments

Traffic Exchanges are Awesome

I was going through my email filters this morning and realized I was getting 10 new subscribers to my autoresponder every day from traffic exchanges.  Traffic Exchanges are, indeed, awesome.  What’s the most awesome part?  The fact that I didn’t spend a penny on any of that advertising, nor did I surf a single page for it.

I have my rotator plugged in at Traffic Exchanges all over the place, and my autoresponder lead capture pages make up only 15% of what is in my rotator, yet I’m still managing to get about a dozen new subscribers every day.  These subscribers are turning into referrals at dozens of different sites, and generating commissions for me on the regular bases.

Pretty Awesome.

This is all profit, by the way, since like I said I didn’t spend any time surfing or any money on credits, it’s all 100% free advertising, how can you beat that ROI?

 

What’s the secret?  It’s pretty easy, actually.

DOWNLINES!

The secret sauce behind Traffic Exchanges is that when you refer people – YOU get credits when your REFERRALS surf.. I get tens of thousands of free hits every day without ever spending a dime or a minute of my time, it’s all automatic and passive, and I relax and reap the benefits from this excess of free advertising.

 

It can be a bit overwhelming and an uphill battle if you are promoting just a splash page, the secret is to promote downline builders and lead capture pages so you can turn one view into several referrals, it’s really the only way I’ve found to beat the game.  If you promote a splash page and you are getting 1 referral for every 1000 views, you are never going to get people fast enough to build up credits, but advertising something that funnels that one view into multiple referrals and sales, you can easily jump in front of the curve.

 

My favorite method for this is a site called Affiliate Funnel.  Affiliate Funnel is a free downline builder – you sign up, enter your affiliate ID’s, then promote Affiliate Funnel.  When someone joins they join not only your Affiliate Funnel downline where you can earn commissions from their sales, but they also join some, if not all, of the traffic exchanges listed.  This turns your one view, your one referral, into a referral at dozens of traffic exchanges, and when they surf at those traffic exchanges – you get credits.

One reason why I prefer Affiliate Funnel over the other downline builders is they also offer squeeze pages – this means you can advertise their site through a lead capture page, this way you are getting the lead as a subscriber to YOUR email list – now you are taking that 1 view and not only turning it into a referral at dozens of traffic exchanges, but also as a lead you can sell literally any product to via your autoresponder broadcast messages and autoresponder series… this is giving you tons of value for your Traffic Exchange credits in letting you turn 1 lead into multiple sales.

 

I think it’s easy to see how fast this system can exponentiate… the hardest part is at the beginning when you have no referrals, and having to surf or buy credits to get the advertising out there initially, but you start with 1 referral surfing 1 traffic exchange and earning you credits, then leverage those credits into a 2nd referral – bringing you even more credits.. and this easily snowballs into getting hundreds of referrals at hundreds of traffic exchanges and thousands of free daily ad impressions.

This is the same method I use to generate dozens of leads every day, and you can use it too – absolutely free.  Keep in mind though, that upgrading has it’s advantages.  At traffic exchanges upgrades give you a higher commission rate and also higher credit earnings from your referrals.  Be smart about what you are doing, often times buying an upgrade at a traffic exchange can save you money.

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